Télécharger Livre The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management by Ashok Som (2015-03-30) gratuit PDF et ePub
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De Ashok Som; Christian Blanckaert;
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The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management (Wiley; January 2015; ISBN: 978-0-470-83002-4, Hardcover; US$59.95), shows how luxury is no longer reserved for the elite and how it has evolved over time from family businesses to conglomerates, old luxury to new luxury and uber luxury to affordable luxury.
A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business. As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals ...
A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury ...
As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed.
The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management (11069) A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business.
This item: The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management by Ashok Som Hardcover $30.83 Only 8 left in stock (more on the way). Ships from and sold by
As key new luxury markets like Asia, Latin America and Africa continue to expand, “The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management” gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends.
He is author of the books The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management (Wiley, 2015), International Management: Managing the Global Corporation (McGrawHill, 2009) and Organization Re-design and Innovative HRM (Oxford University Press, 2008).
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